Tyler O’Shea
SEO specialist & growth marketer scaling brands with high-impact content strategies.
About Me
Hi, I’m Tyler O’Shea – an SEO specialist and growth advisor based in the greater Philadelphia area.
My introduction to digital marketing began with the launch of my first website – a project called Joker Mag: The Home of The Underdog – which I’ve grown to 50K monthly pageviews, 22K total social followers, and 14K engaged newsletter subscribers.
In the years since then, I’ve accumulated a wealth of experience in many corners of digital marketing, which I’ve summarized below.
Cool Stuff I’ve Done
I’ve had the privilege of working in client-facing roles both on the agency side and as an independent consultant, and also collaborating with in-house product, marketing, and engineering teams at one of the largest travel companies in the world.
Here are some highlights:
- Built a streamlined content production process to improve organic traffic and online bookings for Flight Centre Travel Group‘s family of leisure brands.
- Owned and developed an evergreen organic growth strategy for Front Office Sports, driving ~1,000,000+ additional organic clicks with less than 30 net new articles by capitalizing on a “blue ocean” content opportunity.
- Managed $500K in annual spend while reducing CPA (cost-per-acquisition) by 40% with a robust Meta ads strategy (Facebook and Instagram) for a prominent B2B digital media company.
- Increased kitchen sales by +102% year-over-year by launching a custom SEO campaign for a local cabinet refinishing company which included editorial content, service page builds, Google Business Profile optimization, and off-page SEO.
- Improved organic visibility for a VC-backed startup through editorial content and on-page recommendations.
- Revived organic traffic from a -67% loss to surpass all-time highs for a local home service business by consulting on critical technical issues caused by a web development agency.
- Drove a +103% increase in organic search impressions for an early-stage health tech startup through editorial content and on-page recommendations.
- Fixed a critical technical issue that was throttling visibility for a news-first media company, resulting in a dramatic uptick in Google News traffic.
- Grew top-of-funnel traffic and organic search leads for a local law firm with a custom content roadmap.
- Created and presented an AI-assisted automation process to senior marketing leaders to increase efficiency with an expected +5,200% ROI as a part of Flight Centre leisure marketing’s Young Guns initiative.
Additional Experience
- Grew my sports media brand from 0 to 50,000 monthly pageviews, 22,000 social followers, and 14,000+ newsletter subscribers via both organic and paid marketing channels.
- Outranked major sports publications (ESPN, Sports Illustrated, The Athletic, Bleacher Report, etc.) as a fully independent media startup.
- Improved organic conversions for local car dealerships with custom content strategies.
- Increased organic visibility in Google’s Local Map Pack for a popular home service franchise through Google Business Profile optimization.
Brands I’ve Helped
What Clients Are Saying
“Tyler has been my SEO content advisor for close to 3 years now. He’s super reliable and nuanced with his strategies. The man never stops grinding.”
JUSTIN RUSSELL – Founder, Ranked.Legal
“Tyler brings knowledge, strategy, and a levelheaded perspective to SEO. It’s enjoyable collaborating with him, and he has become a valuable asset in making our company cutting edge. I look forward to seeing what heights our company can reach with his input.”
PAUL MCALARY – President, Main Line Kitchen Design
“Tyler has top-notch knowledge of SEO strategy & best practices. Between his career and passion projects, he has a wealth of experience to draw from in helping you craft your own SEO strategy. I know we’ll be better off for having consulted with him.”
NICK O’BRIEN – CEO, TeachMe.To
“We are thrilled we found Tyler and cannot recommend him enough. He has been transparent and straightforward at every stage of the process and is the perfect person for anyone looking to start SEO and building a web presence.”
ZACH FORTUNA – Partner, Oceanside Painting & Refinishing
“Tyler blends his work ethic with his deep expertise of SEO to do incredible work. He has my highest recommendation!”
MAX POLEC – Executive Coach, The CEO Strategy
“Tyler is friendly, hard-working and has a knack for explaining complicated SEO issues so that the layman can easily understand them.”
KEVIN KADUK – Head of Content, CHGO Sports
Around The Web
Over the years, a few folks have taken an interest in my story. Here are some links:
- October 2024: Meet the Man Beating ESPN on Google (Samarth Gowda)
- August 2024: Resilience Spotlight: Tyler O’Shea (Hello, Adversity)
- May 2024: Building an audience for underdogs (Creator Spotlight)
- February 2024: Listen to This When You’re Feeling Like an Underdog (Good People, Cool Things)
- September 2022: Search Engine Optimization (SEO) For Podcasters with Tyler O’Shea (Johnny Podcasts)
What Makes Me Different?
Most digital marketing agencies sell cookie-cutter packages and outsource everything. Their clients end up spending money on low-quality, inefficient work that produces little-to-no business results.
I only work with a select group of clients at a time, allowing me the bandwidth to tailor my strategy to your specific business needs. Rather than running through generic checklists, I focus on work that will truly move the needle and grow your specific business.
My focus is on improving internal processes, increasing efficiency, and ultimately increasing output while saving your company time and money.
Let’s Talk Results.
Let’s talk about your business goals and specific needs to determine if we’re a fit to work together.
Email me at tyler@seoshea.com and I’ll be in touch soon.